Info
London | Published on: July 28, 2011
Social media pitch
BMW launches the second generation of its pioneering premium compact range in the UK http://pr.co/p/000kb5
Summary
The all-new, second generation BMW 1 Series with near 50:50 weight distribution, award-winning EfficientDynamics technologies and the only car in its class with rear-wheel drive offers customers a unique combination of dynamic performance handling and agility. Available with a range of advanced TwinPower petrol and diesel engines, the new BMW 1 Series now comes with with a wide range of customisable options, allowing customers to express their individuality.
Details

Engines

  • Launches with a choice of three diesel and two petrol engines
  • All engines offer a sporty but fuel-efficient proposition boosted by BMW's EfficientDynamics technologies as standard
  • New ECO PRO fuel saving mode maximises efficiency

Design

  • 83mm longer, 14mm wider and 30mm longer in the wheelbase than its predecessor
  • Increased cabin dimensions give greater interior comfort
  • The drivetrain layout, with a longitudinally mounted in-line engine at the font and rear-wheeldrive, is unique within the compact segment

Equipment

  • Highest level of standard equipment includes: Auto Start-Stop, Drive Performance Control with ECO PRO mode and 60:40 folding rear seats
  • SE spec adds features including freestanding high-resolution 6.5 inch flatscreen monitor and iDrive controller, Bluetooth hands-free facilty and USB audio interface
  • BMW Sport adds features including Dark Chrome exhaust pipe, Sport style 17-inch star-spoke light alloy wheels and high-gloss black kidney grille, central air intack trim, side intake surrounds and rear bumper trim.
  • BMW Urban adds features including urband style 17-inch V-spoke light-alloy wheels, chrome kidney grille with white slat sides and acrylic glass interior trim in black or white with Oxide Silver accents.

Pricing

  • The new BMW 1 Series goes on sale in the UK on 17 September 2011 from £19,375 OTR for a BMW 116i ES.